how we formulate
Nothing gets in on a vibe.
Every formula starts as a pile of pediatric studies and ends as a printed panel an outside lab checks. This page is the whole path — no shortcuts, nothing proprietary.
The bar an ingredient has to clear
Three tests, in order: the evidence is replicated, the studies are in children, and the effect showed up at a dose we can actually carry.
It is a boring bar. It is supposed to be. Most of the exciting ingredients on the shelf fail the second test.
miss one and it stays out — that is why there is no herb-of-the-month in anything we make.
Start to finish
The same five steps, every product, every time.
step 1
Read the studies
We start from pediatric trials, not trend reports. If the evidence is thin, the ingredient waits.
step 2
Match the dose
Whatever dose the studies used is the dose that goes in. If it cannot fit, we change the format — never the number.
step 3
Pick the format
A day of calcium will not fit in one gummy, so the multivitamin is a sachet. The format is a consequence, not a choice.
step 4
Test every batch
An outside lab checks identity, potency and contaminants on every single lot. Not a sample — every lot.
step 5
Publish. Keep publishing.
The certificate goes up under the lot number, interesting or not. Your box links to your batch.
No proprietary blends
Every ingredient is printed with its exact amount — including all sixteen fruits and vegetables in the shake, one by one.
“Proprietary blend” is how a label says a lot while promising nothing. Ours say less and promise all of it.
a blend you cannot read is a dose you cannot check.
Every claim on this page has a certificate behind it, filed under a lot number.
Check our homework.